Sundrop Brand Activation
Sundrop is a proudly Sarawakian beverage brand known for delivering refreshing, natural, and premium drinks — from brewed coffee and Malaysian‑style teh tarik to fruit juices like orange, lime, guava, and more. Made with high‑quality ingredients, low sugar, and no artificial colours or flavours, Sundrop’s products bring the vibrant tastes of Borneo into everyday life while celebrating community‑centric values and healthy enjoyment for all.
- Brand Activation
- Bunting Design
- Poster Design
- Booth Design
- Roadshow Setup
- Sample Tray Design
Bringing a Homegrown Beverage Brand Closer to Consumers
Sundrop, a growing FMCG beverage brand celebrated for its Borneo-inspired flavours such as Teh Tarik, Kopi-O Kaw, and Milk Coffee, aimed to elevate national awareness of its Joy of Borneo series within urban markets. While the brand carried a strong regional heritage and distinctive taste profiles, it faced challenges in standing out across high-traffic modern retail environments, engaging shoppers beyond the shelf, and driving meaningful digital interaction—particularly on platforms like Facebook.
Activating Trial Through Meaningful Consumer Experiences
To overcome these challenges, Sundrop approached NOGAP Creative to design a strategic brand activation campaign focused on encouraging product trial and building emotional resonance with consumers. The approach transformed offline retail moments into engaging brand experiences and measurable online engagement, strengthening consumer connections while enhancing visibility, recall, and consideration among key urban audiences.
