18th APTCC
18th APTCC 2025 (18th Asia-Pacific Telephone Counselling Conference) is a regional professional conference focused on advancing mental health support, counselling practices, and crisis intervention across the Asia-Pacific region. It brings together practitioners, organisations, policymakers, and technology partners to explore how counselling modalities, digital innovation, and ecosystem collaboration are shaping the future of accessible and effective mental health services.
- Brand Identity Design
- Logo Design
- Creative Direction
- Graphic Element Design
- Event Key Visual
- Stationary Design
- Print Ads Design
- Digital Ads Management
- Brochure Design
- Website Design & Development
- Social Media Marketing
Repositioning a Regional Conference for the Next Era
As a long-established and highly respected regional conference, 18th APTCC sought to evolve beyond its traditional academic image to better reflect the changing landscape of mental health support and telephone counselling. With increasing emphasis on technology, new counselling modalities, and cross-sector collaboration, the organisers required a refreshed visual identity and event materials that could clearly communicate its relevance, scale, and future-facing direction to a diverse Asia-Pacific audience.
Designing the Future of Mental Health Engagement
We developed a contemporary and human-centred visual system that balances professionalism with empathy—capturing the essence of connection, care, and innovation. Through a modern colour palette, dynamic graphic language, and a flexible identity system applied across event branding, collaterals, and digital touchpoints, the design reflects the core themes of Technology, Modalities, and Ecosystem, positioning the conference as a forward-looking platform shaping the future of mental health and counselling services in the region.
