BoomiCaj Brand Design
BoomiCaj is an EV charging brand on a mission to make clean energy more accessible while turning everyday charging into a meaningful step toward sustainability. The name combines “bumi” (Malay for earth) with “caj” (charge), symbolising the brand’s purpose: to protect the planet through intelligent, sustainable solutions.
- Brand Identity Design
- Creative Direction
- Logo Design
- Graphic Element Design
- Namecard Design
Addressing BoomiCaj’s Branding Needs
As electric mobility grows, BoomiCaj needed a brand identity that could communicate reliability, environmental purpose, and technological innovation all at once.BoomiCaj approached NOGAP Creative to craft a visual identity that would not only highlight their commitment to sustainable energy but also establish a strong, memorable presence across both physical charging stations and digital touchpoints.
Design Rationale
We designed the BoomiCaj brand identity to represent the intersection of clean energy, smart technology, and everyday usability. The logo brings together three key visual elements — an EV charging connector, an energy bolt, and a full battery icon — symbolising power, efficiency, and forward momentum. This combination communicates BoomiCaj’s role in enabling accessible and planet-friendly mobility.
The colour palette pairs deep green to reinforce environmental responsibility with mustard yellow to express energy, innovation, and optimism. Bold simplicity and clear geometry guide the visual system, ensuring scalability and consistency across applications, from charging stations to mobile interfaces. The result is a brand
