Coffee Plus
Coffee Plus is more than a drink — it’s a moment of pause, energy, and connection. Built on a vision to elevate daily rituals, this homegrown coffee brand set out to redefine its identity to match the quality of its brew. As it prepared to enter new markets, a fresh, elevated brand presence became essential.
- Brand Identity Design
- Creative Direction
- Logo Design
- Graphic Element Design
- Bunting Design
- Poster Design
- Packgaging Design
- Stand Design
- Coaster Design
- Uniform Design
- Paper Bag Design
Premium Rebranding for a Growing Market
As a homegrown Myanmar coffee brand entering Yangon’s urban, high-income market, Coffee Plus required a premium identity that could reflect its product quality and resonate with a more discerning audience. The rebrand introduces a bold, international aesthetic that positions the brand with confidence. The streamlined logo and signature “+” symbol express the idea of added value, while the vibrant orange paired with clean black and white creates a balance of energy, modernity, and refined simplicity.
The new visual is built on clarity, modularity, and strong recognisability. From packaging to graphic elements, every component is designed to work cohesively across retail, digital, and on-site environments. This unified design presence elevates Coffee Plus as a contemporary, premium choice within Myanmar’s competitive café landscape.
