CRRC Brand Design
CRRC Corporation Limited (CRRC) is a globally recognised leader in rail transit and rolling stock manufacturing, known for delivering innovative, reliable, and sustainable transport solutions. With a strong heritage rooted in China, CRRC has extended its footprint worldwide, including Malaysia, where it continues to support urban and intercity connectivity through cutting-edge rail technology, high-quality engineering, and future-forward industrial capabilities.
- Brand Identity Design
- Creative Direction
- Logo Design
- Graphic Element Design
- Bunting Design
- Mural Wall Design
- Uniform Design
- Poster Design
Localising a Global Giant: Strengthening CRRC’s Brand Consistency in Malaysia
Although CRRC is a globally established leader in rail transit solutions, its brand presence in Malaysia required a more unified and strategically aligned visual identity. We supported CRRC Malaysia in enhancing its branding consistency by refining design applications across various touchpoints and ensuring alignment with the master brand guidelines from China. This helped strengthen its brand image during expos and investor engagements, improving both clarity and visibility in the local market.
Beyond creative execution, we aligned CRRC Malaysia’s branding with their global counterparts—harmonising visual standards while tailoring designs to resonate with Malaysian audiences. From corporate materials to event collaterals and even a custom-designed office mural, every element was crafted to reflect CRRC’s spirit, culture, and ambition. These efforts have empowered CRRC Malaysia with a cohesive and professional identity that mirrors its global stature while enhancing its local relevance.
