GD FlyCruise Brand Design

GD FlyCruise is an innovative travel brand and a sister brand of Golden Destinations (GD), specialising in premium cruise-and-fly experiences across the globe. From the icy wonders of Alaska to the elegance of Mediterranean coasts, GD FlyCruise offers curated cruise packages that combine international flights, luxury liners, and unforgettable shore excursions — all seamlessly managed from departure to return.

Elevating Cruise Travel with Premium Clarity

When GD FlyCruise approached us, they were ready to refine their customer experience by upgrading how their cruise itineraries were presented. Known for providing curated, all-inclusive cruise packages across destinations like Alaska, Japan, and the Mediterranean, the brand needed a set of itinerary collaterals that could reflect their premium positioning while enhancing clarity and customer engagement. To support this growth, there was an opportunity to elevate the itinerary visuals into a more cohesive, professional, and visually engaging system that would better empower consultants to present packages with confidence.

A Brand That Sails with Purpose

Tasked with redesigning their travel itineraries, we developed a refined visual system that combines structure, elegance, and cruise-inspired visuals. The new itinerary design features a clean oceanic palette, intuitive layouts, and visual cues that align with the premium cruise experience. Every page was crafted not only to showcase destinations and day-by-day details, but also to support better storytelling and a more seamless customer experience.

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