Hais Malaysia Branding Campaign
Hai’s, a Singaporean sauce and paste manufacturer with over 35 years of history, expanded into the Malaysian market. To enhance brand recognition and overcome initial market entry challenges, they partnered with us for a comprehensive brand activation campaign. Our strategy included creative ideation, POSM design, social media marketing, digital ads, and engaging KOLs and ambassadors.
To resonate with local tastes, we introduced the slogan “海士酱好料 The Great Sauce,” emphasizing Hai’s quality with a playful nod to local expressions. We also launched a Buy, Snap & Win contest, which encouraged consumers to creatively showcase Hai’s products on social media. This campaign lasted for 1 month and it was a great start for Hai’s in the Malaysia market, generating more than 100 submissions and significantly boosting brand visibility and word-of-mouth recommendations in Malaysia.
- Creative Direction
- Branding Campaign
- Masthead Design
- Social Media Marketing
- Digital Ads Management
- KOL Engagement
- POSM Design
- Exhibition Marketing
The Achievements
After a year of focused branding and marketing efforts, we have successfully helped Hai’s achieve the following results:
- Hai's is now accepted by prestigious supermarkets such as Jaya Grocer and Aeon.
- Anticipating a twofold increase in sales by 2023.
- Introducing additional SKUs to the Malaysian market, reflecting confidence in market growth.
- Venturing into the Halal segment to tap into new consumer bases.
- Additional budget allocated for rebranding exercises aimed at reaching international markets.
- Awarded a media planning contract by Singapore HQ to further our reach and impact.
