KHPT Rebranding

KHPT Holdings Berhad is an investment holding company with a core operating subsidiary, Automev Global Sdn Bhd, a manufacturer and distributor of automotive parts and components specialising in body parts, seat structures, and selected engine and absorber components. Established in 2019 as a private limited company, the Group was converted into a public company on 1 March 2024 to support its growth ambitions and strategic expansion.

Repositioning KHPT for Public Listing

As KHPT Holdings Berhad transitioned from a private limited company to a public listed holding company, the Group recognised the need for a complete brand transformation to support its listing ambitions. 

NOGAP Creative led the development of a refreshed brand image for KHPT, marking a new chapter in the company’s growth and projecting professionalism, innovation, and long-term stability. The objective was to present KHPT with a modern, high-confidence image capable of attracting targeted investors, strengthening stakeholder trust, and positioning the Group as a credible and future-ready public company.

Positioning KHPT for Long-Term Growth

The new KHPT brand identity embodies progress, precision, and confidence, reflecting the expectations of a publicly listed manufacturing group. The dynamic “K” form symbolises a bird in flight, representing forward movement, momentum, engineered strength, and KHPT’s role in complex automotive manufacturing, while the layered geometry reinforces structure and modularity. The green and deep teal colour palette conveys sustainability, technological advancement, and corporate stability, complemented by clean sans-serif typography and modular visual elements to ensure consistency across all applications. Together, the identity positions KHPT as a modern, trustworthy, and future-ready holding company aligned with its long-term growth ambitions.

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