Malaysia Gifts Fair (MGF) 2023
The Malaysia Gifts Fair (MGF), ASEAN’s largest and Malaysia’s longest-running event for gifts and premiums, faced a pivotal challenge: elevating its image to match international standards and rectifying inconsistencies in brand identity use. Tasked by the main organizer, Malaysia Gifts & Premium Association (MGPA), NOGAP Creative strategically reimagined MGF 2023’s brand aesthetics, creating a cohesive and globally appealing identity. Our efforts aimed not only to maintain but exceed the impressive 14,000 business visitor benchmark set the previous year, firmly positioning MGF as a premier international fair in the industry.
- Brand Identity Design
- Event Key Visual Design
- Creative Direction
- Organiser Item Design
- Stationery Design
- Print Ads Design
- Brochure Design
- Uniform Design
- Social Media Marketing
- Digital Ads Management
- Email Marketing
- Landing Page Development
MGF 2023 Event Key Visual
MGF2023’s key visual celebrates ASEAN’s rich tapestry of cultures, drawing inspiration from the region’s renowned gifting traditions and the warmth of its people. At NOGAP Creative, we aimed to distill the vibrant, colorful essence of ASEAN nations into the fair’s concept, creating a visual feast that welcomes all to explore and revel in the wonders of ASEAN’s heritage. Our design invites visitors to embark on an awe-inspiring journey through the heart of Southeast Asia, right at MGF2023.
