一品臣Yi Pin Chen (YPC)
一品臣 Yi Pin Chen (YPC) is a traditional family business specialising in premium sea cucumbers. Before its rebrand, the business had no formal identity and relied largely on word of mouth despite offering high-quality products. We stepped in to professionalise and elevate the brand, creating a trusted, credible, and modern brand presence. With its new identity in place, YPC quickly gained wider attention — eventually being recognised and featured on Astro’s food programme, which further amplified its reach and reputation.
- Brand Identity Design
- Creative Direction
- Logo Design
- Graphic Element Design
- Bunting Design
- Poster Design
- Packgaging Design
Building Legacy into a Brand
YPC’s rebranding with a deep respect for its roots and a clear vision for its future. The logo was crafted with strokes inspired by imperial Chinese calligraphy, echoing the brand’s heritage and long-standing trust. Gold tones were introduced to reflect both prestige and value, while oceanic elements nodded to its core product — premium sea cucumbers sourced from the sea.
The design direction balanced traditional cues with a clean, modern layout, bringing elegance and cohesion to all brand touchpoints. From packaging to collaterals, each asset was created to build trust, spark enquiries, and uplift the brand’s market presence. YPC now stands as a refined, credible food brand — no longer just a quiet family operation, but a premium name ready for new opportunities.
